LogoJen Oconnor

Firm Over Forty

Meet the firmer, stronger, healthier, and more confident version of yourself.

Firm Over Forty

Meet the firmer, stronger, healthier, and more confident version of yourself.

Making online fitness training truly personal

👉Are you struggling with YOUR BODY? 👉Have you tried personal trainers, classes, workouts, and diets that don't get you the results you are looking for? 👉99% of these aren't created specifically for women over 40. 👉Over 40 and especially over 50.. like me...our bodies are different and require a different strategy. It's my obsession and why I created Firm Over Forty! I've tried it all and wanted more results and answers! Welcome to Firm Over Forty, where we offer tailored coaching plans specifically designed for women over 40 using the latest science-backed information. Our goal is to help you reduce body fat, build muscle, and achieve a healthier, stronger version of yourself. You are unique, and your fitness journey should be the same. This is not a cookie-cutter program. I am here to help you achieve your goals. Created by Jen OConnor, a Master Esthetician & Coach with over 20 years of experience and a lifelong fitness enthusiast, Firm Over Forty is designed to address the unique challenges faced by women during peri and post-menopause. If you are over 40 and struggling to: 👉 Lose Body Fat and Firm Up 👉 Know what workouts to do to get better results 👉 Know what to eat and how to eat around your schedule to get results or 👉If you’re tired of working out and eating "the right foods" without seeing results, or if your progress has slowed or stopped altogether, I understand! I've spent over 35 years figuring this out and, now having entered menopause myself, I’ve obsessively researched how we can: 💜Transform our bodies without spending hours in the gym 💜Enjoy plenty of food without feeling hungry 💜Continue drinking our favorite "adult beverages" because I’m not giving up my wine! 💜Stop being skinny fat 💜Reduce cellulite 💜Achieve firmer, more youthful skin All using scientifically proven methods tailored specifically for women over 40. 😩 It's not your fault you aren't seeing results!!! They don't train doctors much about menopause, let alone inform personal trainers that these years of hormone changes require us to adjust how we eat and exercise. 😠Most studies are done on men and the data is used for women. "Women are not small men" as stated by Dr. Stacy Sims. All the training and information in my programs are specifically from data and studies done on women over 40! I am continually studying and learning so all programs will be adjusted as more and more data on women over 40 becomes available! We can no longer rely on steady-state cardio, high-rep weight training, and reducing calories. Those strategies will backfire—I see it every day! Instead, we need tailored approaches that consider the unique needs of our changing bodies. Perimenopause is the first around five years leading to the stopping of menstruation. So, we say we really start to see the changes the five years before that one point in time, but it can be 10 or more years. This is a time when we have the greatest body composition changes, and if we're not taking steps to change what's going on, then this is the body composition that we are with for the rest of our lives, so it is very much on us to be aware of what is happening in the menopause transition, so we can take steps to create an adaptation to slow down the negative changes, so when we get into our new state of post-menopause, we are not fighting to get to a better health point. If you are post-menopause..don't worry! You are here taking the 1st step to change! Firm Over Forty will help guide you to looking and feeling better so you can live longer feeling and looking your best! Fitness is more than just workouts - what you do, what you eat, how you feel, how you sleep - everything is equally important. Together, you and I will focus on all aspects of your health. Coaching Levels: At Firm Over Forty, we offer varying levels of coaching tailored to fit your individual needs for accountability and guidance. Whether you need monthly check-ins or daily support, we have a plan that suits you. We have found that programs with higher levels of accountability tend to yield faster and more significant results. Choose the level of support that’s right for you and start your journey to a healthier, stronger you. At Firm Over Forty, we believe that aging is a journey that can be embraced with strength, confidence, and vitality. Our program combines science-backed workouts, nutrition plans, and mindset strategies to help women build muscle, reduce fat, and enhance overall well-being. We understand that what worked in your 20s and 30s might not be as effective now, which is why our approach is tailored specifically for women over 40. Our coaching programs include varying levels of: Fitness Plans: Tailored workout videos that focus on strength training, balance, and cardiovascular health to help you reduce fat, build muscle, and maintain and build bone density. Nutrition Guidance: Meal plans and dietary advice to support hormone balance, weight management, and overall health. Mindset Coaching: Tools and techniques to develop a positive mindset, manage stress, foster resilience and help build habits, routines, and strategies to ensure your success. Skin and Beauty Tips: Expert advice and video trainings on age-reversal treatments and home care routines to keep your skin looking youthful and radiant. Firm Over Forty is more than just a fitness program; it's a holistic approach to wellness and beauty that empowers you to take control of your health and happiness. Join us on this transformative journey and discover the best version of yourself. Together, let's embrace the power of aging with strength, confidence, and vitality.

My Plans

Nutrition Essentials

Nutrition Essentials

For those who are satisfied with their current fitness routines but seek personalized nutritional guidance, our Nutrition Only Coaching Level is the perfect fit. This plan focuses on tailored nutritional strategies to enhance your health, performance, and overall well-being. Learn your exact macros to help you succeed (protein, fats, carbs)

Personalized macronutrient breakdown based on your goals and lifestyle

Detailed meal timing strategies to maximize energy levels and performance

Meal plans ideas

Access to a variety of nutritious and delicious recipes

Monthly nutritional check-ins via email or FitBudd

Tips and tricks for maintaining a balanced diet

Educational content on nutrition, wellness and mindset

$39
Monthly
FOUNDATIONS: Monthly Support

FOUNDATIONS: Monthly Support

Description: This plan provides the essential tools you need to start your fitness and wellness journey. Plus enjoy a monthly antiaging/age reversal tips newsletter and exclusive specials on Fusion Ageless Beauty products, tools, and devices. Great for those who need very little support, are self-disciplined and motivated but just need a little guidance to get started. Description: Access to workout plans in the app, Macro and meal tracking in the app, basic nutritional guidance, and A MONTHLY check-in via the app. This program is designed to kick-start your health journey using strategic exercises created specifically for women ages 40 and up. Also, discover your exact macro breakdown (protein, carbs, fat) to more easily reach your goals. Firm Over Forty workouts blend plyometrics, strength training, stability exercises, and resistance bands to maximize fitness benefits for women over 40. Plyometric exercises, like jump exercises, enhance power and agility, crucial for maintaining youthful vitality. Strength training with weights builds muscle strength and bone density, supporting overall health and reducing the risk of osteoporosis. Stability exercises improve balance and coordination, important for injury prevention and functional movement. Resistance bands add variety and challenge, targeting muscles from different angles to improve tone and flexibility. Together, these elements create a well-rounded workout regimen that enhances strength, agility, balance, and overall fitness, tailored specifically for women navigating the challenges and goals of life over 40.

Video demonstrations & instructions to perform exercises

Alternate exercises provided

Progress check-ins and chat in the app with Coach Jen

Daily workout and nutrition logging in the app

WORKOUTS:

Weekly Home/Gym Workouts in the app that progress over time.

Alternatives for exercises included

NUTRITION:

Your Specific Macronutrient breakdown and goals. Updated monthly for you as you progress and based on your feedback.

Macro and Meal tracking in the app

Your Macros updated monthly as needed based on your progression.

Basic Recipe Ideas

Supplement Links

BEAUTY:

Enjoy monthly educational emails, tips and exclusive discounts on Fusion Ageless Beauty Products.

HABITS:

Basic introduction and monthly tips to habit-building techniques.

SUPPORT:

Weekly educational emails and support

Monthly check-ins via app/email and changes made to your plan accordingly.

Get stuck.. Don’t worry. There is always access to help in the app chat.

$40
Monthly
ENHANCE Bi-Monthly Support

ENHANCE Bi-Monthly Support

EVERY OTHER WEEK Check-ins and Accountability Description: Bridge the gap between the Foundation Coaching (monthly support) and the Elevate Coaching (Weekly support). This plan offers everything in the Foundation Coaching, plus every other week check-ins via app/email and personalized advice to ensure continuous progress. Plus enjoy discounts on health, wellness, and Fusion Ageless beauty products, tools and devices.

WORKOUT Plans: More Customized

All Foundation level workouts, alternatives and MORE progressions UPDATED EVERY OTHER WEEK

More customized workouts for your concerns/goals updated every other week based on your feedback and progress

NUTRITION:

Your specific Macronutrient breakdown & guidance. Updated as you progress.

Macro and Meal tracking in the app

Guidance on Specific Supplements for you

Meal plan ideas

Detailed grocery lists

Recipe ideas

Nutritional education materials

HABITS:

In-depth habit formation strategies

Access to content on mindset development and routine building

Bi-monthly habit-tracking worksheets and goal-setting exercises

BEAUTY & SKINCARE:

Comprehensive facial and body care routines

Detailed home care tips and video tutorials

Discounts on Fusion Ageless Beauty Products, Tools and Devices

SUPPORT:

EVERY OTHER WEEK check-ins via app/email

EVERY OTHER WEEK educational emails and support

Access to a private community group for support in app

Get stuck.. Don’t worry. There is always access to help in the app chat.

$95
Monthly
ELEVATE: Weekly Support

ELEVATE: Weekly Support

WEEKLY Check-ins and Accountability Description: Great for those looking to deepen their commitment with more personalized WEEKLY guidance and support. Plus enjoy bigger discounts on health, wellness and Fusion Ageless beauty products, tools and devices. This plan offers everything in the Foundation and Enhance Coaching, plus WEEKLY check-ins via app/email and more personalized advice to ensure continuous progress. Weekly checkins and accountability often result in less setbacks and faster results.

WORKOUT Plans: Customized WEEKLY

All Foundation level workouts, plus alternatives and progressions UPDATED WEEKLY FOR YOU

More customized workouts for your concerns/goals updated every week based on your feedback and progress

NUTRITION:

Your specific Macronutrient breakdown & guidance. Updated as you progress.

Macro and Meal tracking in the app

Guidance on Specific Supplements for you

Meal plan ideas

Detailed grocery lists

Recipe ideas

Nutritional education materials

HABITS: Includes Unstoppable Program/Habits/Routines/Mindset:

In-depth habit formation strategies

Access to content on mindset development and routine building

Bi-monthly habit-tracking worksheets and goal-setting exercises

BEAUTY & SKINCARE:

Comprehensive facial and body care routines

Detailed home care tips and video tutorials

Discounts on Fusion Ageless Beauty Products, Tools and Devices

SUPPORT:

Weekly check-ins via app/email

Weekly educational emails and support

Access to a private community group for support in app

Get stuck.. Don’t worry. There is always access to help in the app chat.

$149
Monthly
ELITE/VIP Access: Daily Support

ELITE/VIP Access: Daily Support

The Elite/VIP Access Coaching results guaranteed* **Guaranteed Results see below Description: The ultimate package for those seeking a high level of personalization, accountability, and comprehensive wellness & beauty support. Exclusive discounts on health, wellness, and Fusion Ageless beauty products, tools, and devices. For those looking to get a comprehensive start with maximum support, beginning at the Elite Level is highly recommended. This level provides the most personalized coaching, advanced nutrition plans, and in-depth habit and routine optimization. Once you’re on track and have established a strong foundation, you can transition to a lower level for continued support and maintenance. *VIP Guarantee for Firm Over Forty At Firm Over Forty, we are committed to your success and stand behind our VIP program with a robust guarantee. We believe in the transformative power of our plan and are dedicated to helping you achieve your fitness and wellness goals. Here’s how our VIP Guarantee works: Commitment to Your Success To ensure you get the most out of the VIP program, we ask for your full commitment to the following: Follow the Plan: Adhere to the workout and nutritional guidelines provided. Complete all prescribed exercises and activities. Engage with the program materials and resources regularly. Track Your Progress: Consistently enter your food intake in the app. Track your progress through regular photos and measurements as instructed. Maintain detailed and accurate logs of your workouts and dietary habits. Stay Connected: Participate in all scheduled meetings and check-ins. Communicate promptly if any issues or concerns arise. Actively seek support and guidance whenever needed to stay on track. Our Promise to You If you fully commit to the above requirements and do not see progress, we offer the following guarantee: Money-Back Guarantee: If you do not see results after following the plan diligently for a month, we will refund your money for that month. Ongoing Support: Alternatively, we will continue to work with you beyond the initial period at no additional cost until you achieve results.

PERSONALIZED WORKOUT PLANS:

Enhanced level workouts specified for your needs.

Personalized daily & weekly workouts altered as needed to help reach your goals faster

PERSONALIZED NUTRITION PLAN:

Your specific Macro Breakdown and Goals, Updated as you progress

Personalized meal plans tailored to specific goals and preferences and macros

Macro and Meal tracking in the app

Detailed grocery lists

100s of quick recipe ideas

Advanced macronutrient and micronutrient breakdowns

Personalized Supplement recommendations

HABITS: Personalized Coaching + Unstoppable Program

Personalized weekly coaching sessions focusing on habit and routine optimization

Advanced mindset training with techniques used by top performers

Exclusive access to the Unstoppable Program’s comprehensive course on habit-building

Detailed action plans for achieving personal and fitness goals

Daily Accountability Tracking and Coaching Tips/Videos

BEAUTY & SKINCARE: Personalized Routines

A customized skincare routine for AM & PM + Weekly Treatments (using the products you already have and discounts on new ones)

Advanced facial and body homecare routines

Customized skincare and beauty advice

Exclusive beauty and skincare content

Bigger Discounts on Fusion Ageless Beauty Products, Tools and Devices

PRIORITY SUPPORT:

2-3 weekly quick check ins (calls/chats/texts your preferece)

Bi-weekly one-on-one coaching calls (30 minutes)

Priority response to questions in the app/email

24/7 chat support in the app

$499
Monthly
Free Guide Unlock 7 Secrets to Fat Loss

Free Guide Unlock 7 Secrets to Fat Loss

In this Free Guide Discover 7 secrets that may be holding you back from getting the results you are looking for. As we age it becomes harder and harder to lose fat and keep it off. We don't have a losing weight problem or getting in shape problem. Most people have done that but what's the secret to long-term results? Get the guide to find out!

Enter your information and look for the email with your Free Guide!

Free
for 1 days
Free 7 Day Trial

Free 7 Day Trial

Transform your face, body, and mindset with Firm Over Forty! Our comprehensive program is designed for women over 45, providing workouts, nutrition tips, skincare advice, and mindset guidance. Join our 7-day free trial to experience how small changes can lead to big results. Achieve a healthier, more confident you with expert support and a holistic approach. Sign up now to start your journey!

As a trainer and coach with over 30 years of experience, I will provide you with science-backed workouts and nutrition tailored for peri and post-menopausal women. A combination of proven strategies to help you age smarter.

As a Mental Performance Coach, I'll guide you in building the habits and routines necessary to achieve your desired results.

As a Licensed Esthetician and Spa Owner with over 20 years of experience, I'll provide you with valuable tips to navigate the overwhelming array of beauty advice and products available.

Free
for 7 days

Jen Oconnor

Creator & Coach

Hi, I'm Jen, the creator and head coach of Firm Over Forty and owner of Fusion Ageless Beauty for over 20 years. With over 20 years of experience as a Master Esthetician and 30 + years of dedication to health and fitness, I am passionate about helping women over 40 look and feel their best. Throughout my career, I have witnessed many of my clients struggle with the unique challenges of peri and post-menopause, from stubborn body fat to weight fluctuations and muscle loss. Motivated by a desire to make a difference, I developed Firm Over Forty, a program specifically designed to address these challenges with science-backed strategies. As a mother of three who works full-time, I understand the demands and difficulties of staying fit and healthy, especially as we age. At 50 years old, I have personally navigated this journey and am committed to sharing my knowledge and experience to help other women succeed. My approach combines personalized fitness plans, nutrition guidance, and mindset coaching to provide a holistic path to wellness. Additionally, I offer expert advice on skin and beauty treatments to help you look as good as you feel. Firm Over Forty is more than a program; it's a community where women can find support, motivation, and practical solutions for living a vibrant, healthy life. Join me and let’s embrace the power of aging with strength, confidence, and vitality.

Jen Oconnor

Complete personalised fitness solution

One-to-one Video Calls

Connect with me over one-to-one video calls to discuss your goals, progress, techniques and more.

Compliance Tracking

Build long term healthy habits with weekly and monthly compliance trends for workouts, nutrition and everything else.

Wearable Integration

Connect your wearable device with the app to track your daily activity levels and workout metrics like heart rate and calories burnt.

Weekly Check-ins

Check-in with weekly photos and measurements to keep track of your progress. Make amends whenever required.

Personalised Workouts

Get frequent tweaks on your workout plan based on your heart rate, feedback and of course, your schedule & preferences.

Customised Nutrition

Get meal plans based on your dietary preferences. I will constantly update your plan to ensure you get to eat what you like while keeping it healthy.

Fall in love with fitness

Meet the stronger, faster, and more confident version of yourself.